NOTATMRP INNOVATION PRIVATE LIMITED and its affiliates ("NOT@MRP," "we," "us," or "our") respect your privacy and are committed to protecting your personal data in accordance with applicable laws and our internal policies.

This Privacy Policy outlines:

• The types of information we collect when you access or use our websites, apps, and related services ("Services")
• How we collect, use, store, protect, and disclose that information

Scope:

This policy applies to information collected via our Services, including communication through emails, texts, or other digital channels. This Privacy Policy also applies to all features and services offered under LocalMart, a service provided by NOT@MRP.

It does not cover data collected by third parties, such as merchants or social media platforms you interact with through our Services. We recommend reviewing their respective privacy policies. By accessing or using our Services and/or registering an account, you consent to collecting and using your data as described here. If you choose not to provide the required information, we may be unable to offer some or all of our Services.

Data Controller:

NOTATMRP INNOVATION PRIVATE LIMITED, located at STEP Building, Thapar Institute of Engineering and Technology, Bhadson Road, Patiala, Punjab, India 147004, acts as the controller of your data. Under contractual obligations, we may process and store data on our servers or those of trusted third parties within or outside India.

Policy Updates:

We may update this Privacy Policy from time to time. Continued use of our Services after changes are made constitutes your acceptance of the revised policy. Please review it periodically.

1. Information We Collect and How We Use It

NOTATMRP INNOVATION PRIVATE LIMITED (“NOT@MRP,” “we,” “us,” or “our”) collects various types of information from and about users of our Services. This includes:

1.1 Personal Information

Personal Information refers to data that can identify a specific individual either directly or indirectly. This does not include anonymous or aggregated data that cannot be used to identify an individual.

We collect this information:

• - Directly from you (e.g., during sign-up or while using our Services)
• - Automatically as you use our Services (e.g., IP address, usage data, cookies)

1.2 Information You Provide to Us

• Account Information: Include name, email, postal code, gender, mobile number, profile photo, etc. If you sign in via third-party services (like Google), we collect data made available by them.
• Preferences: Such as your selected time zone, language, and other settings.
• Content: Includes restaurant reviews, ratings, favorites, reservation history, special requests, and other profile content.
• Searches & Activities: Search terms, selected results, and your in-app browsing behavior.
• Browsing Information: Duration and features used during your visit, along with interactions such as ad clicks.
• Communications: Survey responses, contest entries, feature requests, job applications, and general support queries.
• Transactional Information: Date, time, email, and mobile number associated with your transactions. This may be shared with trusted third parties (e.g., PCI-compliant payment processors). Transactional data may be publicly linked to reviews.
• Public Posts (User Contributions): Ratings, reviews, tips, and likes that are publicly posted. These may be visible to other users or third parties and shared with businesses or external platforms.
• Camera Permission: We may request access to your device's camera for scanning QR codes.

1.3 How We Use This Information

• Enhance functionality and improve service quality
• Personalize your experience
• Display relevant ads
• Offer customer support
• Communicate with you regarding updates, services, or promotions, including deals and promotions through LocalMart.
• Fulfill legal and compliance obligations

1.4 Information We Collect Through Automatic Data Collection Technologies

We may automatically collect certain data about the devices you use and your activity on our Services — even if you’re not logged in or registered.

• Usage Information: Traffic data, logs, location data, communication data, resources you access, access to SMS, camera, media files (with permission).
• Computer & Device Information: Device specifications, type, IP address, Internet connection details.
• Stored Files & Metadata: Metadata related to files stored on your device.
• Location Information: Real-time device location, with permission.
• Mobile Device IDs: Unique device identifiers for recognizing users and personalizing advertising.
• Preferences: Device-specific settings like time zone and language.
• Activity on Services: Search queries, page views, errors, session durations.
• Mobile Status: Online/offline status of the NOT@MRP app.
• Installed Applications: Other installed apps (with consent) to personalize user experience.

1.5 Information from Third Parties

• Social Media Integration: We may collect, process, and store your user ID and other information associated with any social media account (e.g., Google account) used to sign into or connect with our Services.
• Consent for Social Media Data: By signing into your account using social media credentials or connecting a social media account to the Services, you consent to our collection, storage, and use of information made available to us through that interface, including:
  • Information you have made public on your social media account
  • Data shared by the social media service during the sign-in process
  • Any other information permitted by the social media platform
• Third-Party Platforms and APIs: We may use services such as OTPLESS, Google Maps, and Google OAuth APIs to facilitate logins, enhance location features, or streamline access.
• Social Media Policies: For more details on how your data is shared by the respective social media services, please refer to their privacy policies and help centers.
• Additional Third-Party Sources: We may also collect information about you from external sources such as Partners, Marketers, Third-party websites, and Researchers.

2. Anonymous or De-Identified Data

2.1 De-Identification Practices

We may anonymize and/or de-identify information collected from you through our Services or third-party tools.

2.2 Use of De-Identified Data

Once data is anonymized or de-identified, it may be used or disclosed without restriction for research, analysis, or marketing.

3. How We Share the Information We Collect

We may disclose personal information collected from or about you, as outlined below:

• 3.1 Internal Sharing: With subsidiaries and affiliates under common ownership with NOTATMRP INNOVATION PRIVATE LIMITED.
• 3.2 Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale of assets, personal data may be transferred as part of the business transaction.
• 3.3 Service Providers: With vendors and partners who assist with communication, payment processing, customer support, data analytics, surveys, mobile notifications, and hosting services. These vendors receive only the information necessary for them to perform their specific functions. We may also share your information with vendors and merchants listed on LocalMart for processing transactions, delivering products, or fulfilling orders placed through the LocalMart service.
• 3.4 Legal Compliance and Protection: When required by law, court order, or government request. To prevent or investigate suspected illegal activities, fraud, security issues, or violations of our terms. To protect the rights, property, and safety of NOT@MRP, its users, employees, or the public.
• 3.5 Billing and Collection: To fulfill agreements with you, including billing and collection activities.
• 3.6 Social Networks: Your interactions with social media platforms are governed by their respective privacy policies.
• 3.7 Fraud and Risk Management: In coordination with other organizations for fraud prevention and credit risk assessment.
• 3.8 With Your Consent: In any other instance where you explicitly consent to the sharing of your information.

4. Information Shared with Merchants and LocalMart Vendors

• When you make a transaction through our Services, your information is provided to us and to the merchant with whom you choose to reserve.
• If you provide a mobile phone number, NOT@MRP may send you transactional text messages.
• We may also share additional information with merchants, including your preferences, purchase history, or relevant third-party data, to improve your service experience.
• Any information you choose to share with the merchant during the transaction may be used by the merchant under its own privacy practices. We do not control or assume responsibility for how merchants use your data. Please refer to the respective merchant's privacy policy for further details.
• When you place an order through LocalMart, we may share relevant information such as your name, contact details, delivery address, order preferences, and transaction history with the respective local vendor or merchant to facilitate your order and ensure quality of service.

5. Miscellaneous Sharing

5.1 Analytics and Tailored Advertising

To enhance our understanding of how users interact with our Services, we may utilize third-party analytics providers such as Google Analytics. These providers use technologies outlined in the “Automatically-Collected Information” section to collect data such as device type, usage patterns, and page interactions.

The information collected by these tools may be shared with or directly collected by these third-party providers to evaluate usage trends and help us improve our Services, including usage patterns and product trends on LocalMart. If you prefer to prevent Google Analytics from collecting your data, you may install the Google Analytics Opt-Out Browser Add-on.

5.2 Communication Choices

By signing up for an account with NOT@MRP, you consent to receive emails from NOT@MRP, affiliated businesses, and other users of the platform. You can manage your email preferences by logging into your account and updating your settings. You may also follow the “unsubscribe” link in commercial email messages.

Please note: You cannot opt out of receiving certain important communications, such as administrative, policy-related, or legal notices that are necessary for the operation of our Services.

5.3 Reviewing, Changing, or Deleting Information

If you wish to review, update, or delete personal information that we have collected, you may do so via the DELETE option located in the EDIT PROFILE section of your account settings or by contacting us directly at contact@notatmrp.com.

Please be aware that:

• Copies of your User Contributions may still be visible in cached or archived pages or might have been copied or stored by other users of the site.
• Use and access of User Contributions is subject to our Terms of Use.

5.4 Accessing and Correcting Your Personal Information

We take reasonable steps to maintain the accuracy of the personal information you provide. We encourage you to regularly review and update your information to ensure it is complete and accurate.

You may request deletion of information that:

• Is inaccurate, incomplete, or no longer relevant to the legitimate purposes for which it was collected,
• Is processed in a way that violates applicable legal requirements.

However, your rights to access, update, correct, or delete personal information may be limited under the following circumstances:

• If the requests are excessive or manifestly unfounded,
• If fulfilling the request would affect the rights or safety of another individual,
• If the data is related to current or anticipated legal proceedings or investigations.

All such requests are subject to our records retention policies and any statutory retention requirements under applicable law.

6. Security: How We Protect Your Information

We employ appropriate physical, electronic, and managerial procedures to safeguard and prevent unauthorized access to your information. These measures take into account the sensitivity of the data collected, processed, and stored, as well as the current state of technology.

We follow generally accepted industry standards to protect your personal information both during transmission and upon receipt. All third-party service providers associated with payment gateways and processing are PCI-compliant.

However, we assume no liability for any disclosure of your information resulting from transmission errors, unauthorized third-party access, or causes beyond our control. Your role in data security is critical—please do not share your username, password, or other security details related to your NOT@MRP account. Any actions taken using your login credentials will be deemed authorized by you.

6.1 Permissible Age

Our Services are not intended for users under the age of 18 unless otherwise allowed under local laws ("Permissible Age"). We do not knowingly collect or solicit personal information from individuals under the Permissible Age. If we discover that we have collected data from someone below the Permissible Age, we will promptly delete that information and the related account. If you believe we might have collected such data, please contact us at contact@notatmrp.com.

6.2 Third-Party Links and Services

Our Services may include links to external third-party websites or services. Please be aware that these are governed by their privacy practices, and we are not responsible for their content, data-handling policies, or actions.

Any third-party vendors or delivery partners associated with LocalMart are also required to comply with industry-standard data protection norms. We do not endorse any third-party website or service. We recommend that you review the privacy policies of all third-party services you interact with.

6.3 Data Retention and Account Termination

You may terminate your account at any time by visiting your profile settings. Upon account closure:

• Your public posts may be removed or dissociated from your profile.
• We may retain some data for purposes outlined in this Privacy Policy, such as to comply with legal obligations or prevent misuse.

Personal information retained beyond account closure will either be deleted or de-identified so that it can no longer be linked to your identity.

6.4 Feedback

By submitting any recommendation, suggestion, proposal, idea, or other input ("Feedback") to NOT@MRP, you agree that we may use such Feedback without restriction or compensation, and you waive any rights (including moral or equivalent rights) you may have in the Feedback.

6.5 Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy periodically to reflect changes in the law, technology, or our practices.

Changes will be posted on this page, and continued use of the Services following such changes constitutes your acceptance. For material updates, we may provide additional notice. Please review this page regularly to stay informed.

6.6 Grievance Redressal and Dispute Resolution

If you have a grievance regarding any content uploaded to the NOT@MRP platform, please contact us at:

contact@notatmrp.com
+91 62844 92204
STEP, Thapar Institute of Engineering and Technology,
Bhadson Rd, Adarsh Nagar, Prem Nagar,
Patiala, Punjab 147004, INDIA

To report non-compliance with this Privacy Policy, email us with detailed information at contact@notatmrp.com. We will investigate and respond within a reasonable time.

All claims and disputes relating to your use of the NOT@MRP platform will be governed by the laws of India, and subject to the exclusive jurisdiction of the courts in Chandigarh.

Contact Us

For questions or concerns regarding this Privacy Policy or your data:

NOTATMRP INNOVATION PVT LTD
+91 62844 92204
C/o Mulkh Raj, Vill. Gotran Lahri,
Bhoa, Bharoli, Pathankot,
Gurdaspur – 145025, Punjab, INDIA
Email: contact@notatmrp.com